Using Social Media at Culverhouse
The Culverhouse College of Business sees enormous value in the use of social media to connect with stakeholders, advertise and promote its offerings, and showcase its academics and research.
There are more than 60 Culverhouse College of Business social media accounts spread across Facebook, Twitter, Instagram, YouTube, and Snapchat.
If you’re looking to enhance your existing social media strategy or just getting started with a new account, you’ve come to the right place. As social media is now a requirement of any marketing and communications effort in higher education, it’s important that we take these efforts seriously.
This page is designed to help you, as the community manager or administrator of a Culverhouse account, to get started and to answer any questions that you may have regarding social media. The information provided is designed to enhance your social media strategy and help you meet your goals and benchmarks.
Social Media Best Practices
At Culverhouse, we believe the use of social media is a way to digitally connect and communicate with others — friends, classmates, colleagues, and sometimes strangers. The strength of social media is that it is built upon real relationships between people, with technology enabling people to easily connect with others around the world — carrying messages quickly to others near and far.
Additionally, social networking (both on Culverhouse-provided services and on commercially-available services) can help to support the University mission of teaching, learning, and research.
Strategic Communications Guidance
The default position Culverhouse uses with respect to messaging on social media is the policy put in place by Strategic Communications at https://strategiccommunications.ua.edu/standards/social-media
Please note that there is an additional expectation of quality for posts commensurate with the College’s reputation and prestige.
Furthermore, the Culverhouse Marketing and Communications office asks that posts be closely aligned with the College brand by tagging Culverhouse or Manderson in order to help notify college-level admins about posts of interest.
Lastly, when it comes to administration, limit your administrators to only staff and faculty. It’s absolutely acceptable to allow student workers to make posts and manage accounts on a day-to-day basis, but please let us know about these users and provide the appropriate oversight to ensure that posts meet expectations.
Tell Us About You
We want to know about your accounts to better track usage across platforms and to provide guidance when necessary! Please send us an email at firstname.lastname@example.org for assistance with social media, to plan a campaign on the college-level channels, or to let us know about your account so we can add it to the newsroom.