LinkedIn Guidelines

Using LinkedIn as a faculty or staff

Faculty and staff at Culverhouse College of Business can amplify their impact by using LinkedIn to share their classroom innovations, showcase student success, and promote research initiatives to a global audience. Adhering to best practices ensures that their profiles are optimized, content is engaging, and connections are meaningful, fostering a vibrant professional network. By strategically leveraging LinkedIn, they can enhance their visibility and contribute to the broader academic and professional communities.

Best Practices

  • Optimize Your Profile
    • Professional Photo: Use a high-quality headshot. Need to update your headshot? Set up a time here.
    • Headline: Include your role, e.g., “Professor of Marketing at Culverhouse College of Business.”
    • Summary: Highlight your expertise, research interests, and teaching philosophy.
    • Skills: Add relevant skills and seek endorsements from colleagues and students.
  • Create Engaging Content
    • Posts: Share updates about classes, student projects, and research findings.
    • Articles: Write in-depth pieces on topics related to your field.
    • Multimedia: Use photos, videos, and infographics to enhance engagement.
  • Share Class Highlights: Showcase successful sessions, innovative teaching methods, and engaging guest lectures to provide insight into the learning experience.
  • Feature Student Projects: Highlight student projects, presentations, and achievements to demonstrate real-world applications and celebrate student success.
  • Encourage Student Engagement: Motivate students to connect on LinkedIn and share their posts, fostering a collaborative and professional online community.
  • Highlight Success Stories: Share inspiring student success stories, including significant milestones such as internships, job placements, and academic awards, to recognize their accomplishments and inspire others.
  • Feature Internships and Job Placements: Showcase students who have secured internships or job placements, illustrating the real-world impact of their education and the value of their experiences.
  • Celebrate Academic Awards: Highlight students who receive academic awards or honors, emphasizing their hard work and the excellence fostered at Culverhouse.
  • Celebrate Alumni Achievements: Recognize the successes of alumni by sharing their career advancements, entrepreneurial ventures, and other notable achievements to demonstrate the lasting impact of a Culverhouse education.
  • Encourage Alumni to Share Experiences: Invite alumni to share their own experiences and insights on LinkedIn, creating a network of shared knowledge and ongoing engagement with the Culverhouse community.
  • Post Research Summaries: Share concise summaries of your latest research projects, offering insights and sparking interest in your work, and include links to full publications for those who want to explore further.
  • Highlight Research Impact: Emphasize the real-world implications and contributions of your research, showing how it advances knowledge in your field and benefits society.
  • Share Conference Updates: Provide live updates, photos, and key takeaways from academic conferences and events, showcasing your active participation in the global research community.
  • Promote Upcoming Events: Announce upcoming conferences, workshops, and seminars where you’ll be presenting, encouraging colleagues and students to attend or follow along online.
  • Maintain Consistency: Post regularly to keep your audience engaged and informed, whether it’s about classroom activities, research updates, or student achievements.
  • Engage Actively: Like, comment on, and share posts from your network to build relationships, show support, and increase your visibility within your professional community.
  • Utilize Hashtags and Mentions: Use relevant hashtags to expand the reach of your posts and mention individuals or organizations to engage directly with them and increase interaction with your content.

Real Examples from Culverhouse Users

Sharing Classroom Teachings

Thanks to Keith Norton for allowing us to visit one of his impactful coaching sessions as part of the Business LEAD program in the Culverhouse College of Business. Students from Alabama, California, Texas, Louisiana, Colorado, Massachusetts, Virginia and Illinois practiced networking along with other soft skills.

#BamaMeansBusiness #RollTide
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Promoting Research Initiatives

When I am asked what's one important thing people overlook in building a successful career, my response is simple and straightforward: good mentors. A good mentor is someone senior than you in the profession who wants best for you and is willing to take the time to show you the ropes. I have been fortunate to have good mentors throughout my career, especially during my PhD at Trulaske College of Business | University of Missouri. I am always surprised at the number of people who don't understand or appreciate the importance of a good mentor. For my friends in academia who are PhD scholars or junior faculty, I cannot emphasize enough the importance of finding a good advisor whose advice you trust and value. Good mentors don't just give you good career advice and socioemotional support, they also tell you about things - big and small - you need to change or improve in yourself. If you don't have a good mentor, it is worth finding one.

#leadership #mentor #advice #guidance #academiccareer
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Showcasing Student Achievements

Slade is one of our EDGE and Alabama Entrepreneurship Institute entrepreneurs. Also he was a winner of our annual ALDAG student business plan competition - top $50k grand prize. Congratulations Slade.

@Culverhouse College of Business @Trips4Trade, LLC
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Want more insights on social media?

Connect with our team to learn how you can effectively use LinkedIn to elevate your professional presence. We’ll guide you through best practices for showcasing your expertise, sharing student successes, and promoting your research. Whether you’re just getting started or looking to optimize your profile, we’re here to help you make the most of LinkedIn’s powerful networking and engagement tools.
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