Culverhouse Content Creators

showcase the culverhouse student experience

The Culverhouse Content Creators Program provides current students at The University of Alabama with the opportunity to serve as student storytellers and digital content creators for the Culverhouse College of Business. Designed for students with a passion for social media, content creation, and campus involvement, the program empowers ambassadors to showcase the student experience while promoting the college’s programs, events, and opportunities to current and prospective students. This role is ideal for creative, dependable students who are comfortable appearing on camera and producing short-form video content for platforms such as Instagram and Facebook.

Key Responsibilities

Produce high-quality photo and video content, with a primary focus on short-form Instagram Reels and social media storytelling. Content topics may include:

  • Event coverage
  • Internship and career success stories
  • “Day in the Life” student features
  • Student life at Culverhouse
  • Career outcomes and professional development
  • Academic highlights
  • Faculty and staff spotlights
A girl taking a photo with Big Al

Program Commitment

Selected students commit to one academic year (Fall 2026 & Spring 2027) and will:

  • Attend select Culverhouse events like Lowder Lectures, Kelly LEAD events, Career Fairs, etc.
  • Create and post content for your personal channel and select content will be elevated to the Culverhouse channel
  • Attend program touchpoint meetings at the beginning of each semester
  • Submit basic analytics or performance reflections

Applicants must:

  • Be a current Culverhouse College of Business major (not a minor) or a current student in the Manderson Graduate School of Business
  • Maintain a public creator, professional or personal brand social media account
  • Be in good academic standing with the University

Apply to be a content creator

Take your creativity beyond the classroom. As a Culverhouse Content Creator, you’ll build your portfolio, develop professional skills, and create content that reaches thousands of students, alumni, and business leaders.

Ready to get started? Applications are now open.

Apply Today