• UA Brand Home: Logos, “Where Legends Are Made” messaging toolkits, basic design templates, and design standards can be found here.
• UA Quick Facts

We have an in-house design and communications team that can help with most if not all College-specific needs.

Submit a request or reach out to Zach Thomas, Director of Marketing and Communications, at rzthomas@ua.edu.

Avoid using CCB when at all possible. Upon second reference, the Culverhouse College of Business may be shortened to “Culverhouse” or “the College” (see “College” below).

Ampersands (&) are fine for informal body text. Avoid for headings and more formal situations.

Headings and Subheadings

When writing headings and subheadings, you can approach capitalization in one of two ways:

1. You can use sentence case, which means you only capitalize the first word in the heading or subheading, just like you would in a sentence.
   This is an example subheading.
   Sentence case is good for less formal situations like email subjects lines and FAQ web copy.
2. You can use title case, which means you capitalize pretty much everything except articles and other less important words.
   This is an Example Subheading.
   Title case is more formal and, despite AP style, is the default at UA. When in doubt, use this.

Use the College (cap) when referring to Culverhouse at large, or a specific college (like Accounting).

Cyber security to follow course catalog.

Use Full-Time MBA not Traditional MBA or Traditional Path to the MBA.

We use Oxford commas in College-level communications. Since the AP Stylebook is mostly neutral on the matter, we find that the use of Oxford/serial commas lends precision to language.

Resume, which differs from StratComm’s style guide. Make sure from the context, it cannot be confused with the verb.

Use the Culverhouse Points of Pride page as a rankings reference point.

The Culverhouse College of Business at The University of Alabama, founded in 1919, offers degree programs at the bachelor’s, master’s, and doctoral levels, as well as an executive education program, and has a student body of nearly 10,000 individuals. Continuously accredited by The Association to Advance Collegiate Schools of Business (AACSB) since 1929, Culverhouse is the flagship business school in the state of Alabama. 

[REFER TO POINTS OF PRIDE FOR RANKINGS] The Culverhouse undergraduate program was ranked #26 among public offerings by U.S. News & World Report; the publication also ranks Culverhouse’s MBA 30^th among public programs and 57^th overall, and the online non-MBA master’s 14^th overall and 4^th in the SEC. Culverhouse’s EMBA is 50^th in the nation according to Forbes and 50^th best in the world per CEO Magazine. 

Culverhouse places emphasis on providing transformational learning opportunities for students, alumni, and business; creating impact through its research endeavors for business and society; and fostering engagement and connections with external partners through its outreach centers.