The Culverhouse College of Business uses video to highlight events, provide depth on subjects, and most importantly tell stories. We see great value in providing video content for the college. Culverhouse videos should tell stories that demonstrate innovation, hard work, and passion.
The Culverhouse Marketing & Communications team empowers its faculty and staff to create compelling video content through their own means. Please utilize this list of best practices in order to create effective video content.
You can record video with:
If shooting with a DSLR or point-and-shoot camera, we recommend using the following settings:
Lighting
Always shoot in landscape/horizontal orientation (unless for an Instagram story).
Person
Building or area
Object
Having an external microphone works best with a camera.
If using a smartphone or laptop/computer take into account these precautions:
If shooting a message or update, keep these additional tips in mind:
Allow 1-2 seconds after starting your recording and before ending your recording to make sure the person speaking has enough time to finish their sentence.
Interview
Show your audience the depth of your guest or speaker allow them to share insights.
Presentation
Provide your audience a virtual representation of your presentations.
Recap
Commemorate your event by gathering footage and compiling it into a video recap.
Promotion
Call attention to your upcoming event and get people excited.
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